Kalkhoff's vision is to make the world a better place and people's lives more worth living through cycling. In the city, in the country or in the mountains. This passion, combined with over 100 years of experience, is reflected in the design of the bikes and in the corporate design.
The central starting point for the corporate design is the Kalkhoff logo. Many design parameters are derived from it. The round logo, for example, is a combination of the letters "O" and "K". The capital letters and the increased spacing make the logo very characteristic and recognisable. The entire brand identity is derived from system integration. Like a modern e-bike, all design elements are consistent.
E-Bikes
Made in Germany
Type | Brand Design, Corporate Design, Product Design, Campaigning |
Client | Kalkhoff |
Year | 2018 - now |
Website | www.kalkhoff-bikes.com |
Image credits | Kalkhoff Werke GmbH |